marketing Foundations

 Build your core messaging, strategy, and systems - for sustainable growth.

The REAL Reason Your Marketing Isn’t Working

You’re putting in the effort.

You’ve got offers, you’re posting content, maybe even running ads or showing up on social media.

But leads are inconsistent.
Sales are unpredictable.
And everything feels harder than it should.

This isn’t a motivation problem. This is a foundation problem.

Kristina working on a marketing foundation at a desk.

Without a clear strategy, cohesive messaging, and systems to support your growth, your marketing will always feel like guesswork.

Here’s how that usually shows up:

  • You’re not sure what to say or how to explain what you do

  • You’re stuck constantly reacting instead of following a plan

  • You’re spending money on tactics that don’t move the needle

  • You’re burnt out from trying to “do all the things”

  • You’re showing up—but nothing’s connecting

You don’t need to start over. You need structure and a plan that works.

When your foundation is in place:

  • You know exactly what to focus on—and what to ignore.

  • Your message connects and converts.

  • Your marketing supports your revenue goals.

  • You finally feel confident, consistent, and in control.

Because marketing isn’t just about visibility.
It’s about building a foundation that gives you clarity, direction, and—yes—even joy.

If you…

  • Want results, growth, email subscribers, and more clients

  • Want more peace (to stop running around and being reactive to promotions and marketing!)

  • Want to be authentic with your marketing

  • Want to have a trusted partner, someone you can go to for specific advice about your business or bounce ideas off of

  • Want to have systems, processes, and goals in place

  • Want to stop spending money (and time) on things that don’t work for you (or things you don’t like)

Then it’s time to set up your foundation.

Person smiling and holding a clear umbrella in front of a graffiti-covered brick wall.

Introducing the Strategy & Marketing Foundation Package

$2,246/month | 6 months

A 6-month partnership to clarify your messaging, build your strategy, and create systems that support sustainable, values-aligned growth.

This isn’t a course or a bunch of templates.
It’s high-touch, strategic guidance tailored to your business, your voice, and your goals.

Whether you’ve had some success but feel stuck—or you’re tired of trying all the things and not seeing results—this is how we change that.

What We’ll Build Together:

A Strategic Roadmap

We’ll map out a clear, year-long plan aligned with your revenue goals, capacity, and ideal audience—so you always know what to do next.

Messaging & Target Audience Development

We’ll define your niche, refine your unique method and offer, and create consistent, purposeful messaging that attracts the right people.

 Website Copy or Funnel Setup + SEO

Depending on your priority, we’ll either write high-converting website copy or build a funnel that drives results—with basic SEO baked in.

 Bi-Weekly Coaching Calls

Get real-time support and accountability to stay on track, troubleshoot challenges, and keep growing with clarity and intention.

Monthly KPI Reviews

We’ll review your data and performance every month to identify what’s working, what’s not, and where to focus next.

We give the marketing power back to YOU.

Unlike traditional marketing agencies or DIY courses, this package is built around you. Your business, your strengths, your voice.

You won’t walk away with a dusty PDF or a one-size-fits-all funnel.

You’ll walk away with a clear, custom plan—and the confidence to execute it.

Because success doesn’t come from doing more.

It comes from doing the right things, consistently and intentionally.

  •  A crystal-clear brand message that resonates and converts.

  • A full marketing strategy built around your revenue goals.

  • A website or funnel that clearly communicates your value.

  • Systems for showing up consistently and tracking what matters.

  • The confidence to keep growing—without burning out.

In 6 months, you’ll have:

Kristina holding a coffee mug.

Let’s Get Down to the Details….

Check out some frequently asked questions below to help give you an idea of how we can work together.

I’m doing some marketing, but I have no real plan. What can you help me do?

You need a real strategy—something that gives you a roadmap to reach your revenue goals.
But before that? You need clear messaging and offers that actually connect.

We’ll start by refining your brand identity and offers, using insights from your data, industry, and customers—plus your own vision. From there, we’ll map your content pillars, customer journey, and an annual plan that supports predictable, values-aligned growth.

My messaging is solid, but I need to grow my audience. Can you help?

Absolutely. Once your foundation is set, we’ll focus on the right growth strategies for you. We’ll also use your data to guide decisions, so you’re not guessing—you’re growing.

Growth strategies might include:

  • Launching a course or lead magnet

  • Building a podcast or community

  • Optimizing your funnel or email marketing

  • Mapping out targeted campaigns

What kind of clients do you work with?

I work with entrepreneurs, small business owners, coaches, consultants, and nonprofit leaders. Many of my clients have been in business a while, but haven’t yet built a marketing foundation—so everything feels a little messy.

They’re passionate about what they do, but want help creating structure, messaging, and a clear plan for sustainable growth. If you have a passion, I want to support you and help you succeed. We’re all trying to do good in this world; I want to help you shine your light. You can learn about my clients and their successes below and on the home page.

I’m already doing some marketing—do I really need a foundation?

Yes! A foundation isn’t about starting over—it’s about making what you’re doing more effective. If you’re posting, emailing, or promoting without a strategy behind it, this will help you clarify, streamline, and grow with purpose.

What exactly do we work on together?

We focus on the core pillars of your marketing: your messaging, your strategy, and the systems to support it all. That includes your brand voice, your website or funnel, your email strategy, and the KPIs that show what’s working.

Will you help me actually implement things?

I provide hands-on strategy, copy support, and direction, but I don’t execute every task myself. Think of me as your strategist, guide, and coach. I’ll help you decide what to do—and how to do it efficiently. If you need implementation help, I can connect you with trusted partners. Or if the fit is right, we can discuss what it would look like for me to help you.

Can we just do a one-time strategy session?

A one-time session can help you get clarity—but real transformation comes with consistent support. That’s why this is a 6-month engagement. If you're unsure, book a free call and we can talk about what you need.

Ready to stop guessing and start growing?

Let’s build the foundation your business has been missing.

Book a free strategy session to see if this is a good fit for you.

Can You See Yourself in My Clients?

  • Bill and Angela in Montana.

    “Kristina brought clarity, creativity, and deep strategy to every part of our marketing. She helped us refine our messaging, elevate our website, and craft campaigns that truly connect with our audience. She’s not just a marketing expert—she’s a trusted partner with incredible integrity.”

    Bill & Angela Schnieders, Founders of Viriditas Living

  • Regan in front of artwork.

    "Kristina keeps me focused on the progress toward the big picture goals. She functions more like an invested partner more than a service (pulling us forward, helping complete tasks and projects). This is incredibly helpful for solo entrepreneurs. She also offers expertise for the marketing and business side of things- best practices, resources, guidance, wisdom. "

    Regan Clement, Regan Clement Coaching & Founder, The Rising Tide Fellowship

  • Amanda with her hand on her chin.

    “Kristina became a vital part of our team. She helped us define our ideal client base, structure our marketing plan, including social media prompts, blog posts, and a map of our marketing efforts. She also helped us build out our coaching program and website. She made sure we were always on the same page and answered any questions we had along the way.”

    -Amanda Acker, God Given Genius